VitrA has developed a World-wide reputation for supplying a wide range of bathroom products from toilets and basins to luxury furniture and a comprehensive array of brassware since its humble beginnings at the turn of the last century. Practicality and functionality are at the forefront of every great design allowing VitrA to embrace the latest design influences while taking advantage of market trends and technological advancements. Now sold in 75 counties, its products are made to the most exacting standards,
This modest company was originally set in motion in 1909 by the pharmacist and founder Süleyman Ferit Eczacibaşi who started off by producing small quantities of bathroom products and colognes in his small house in Izmir. After a successful business was established, it was taken over by his son, Dr Nejat Eczacibaşi 30 years later and blossomed into a large pharmaceutical factory in Istanbul, fully establishing the forerunner of the VitrA brand.
In 1942 after the war, a small team is workers under Dr Nejat Eczacibaşi’s careful direction producing large quantities of ceramic ware fuelled by the boom in building and expansion of post-war Turkey. VitrA was born and continues to grow today thanks to its forward-looking ethics and ability to predict modern trends.
Today, it is firmly established as one of the premium award-winning bathroom manufacturers due in no small part to the design team it has assembled to create an impressive range of sleek and minimal product solutions to everyday cleansing.
VitrA produces over 5 million pieces of ceramic ware, 3 million pieces of brassware and a staggering 20 million tiles in its new factory each year now and employs the services of advanced robotic technologies that can be fine-tuned to meet exact requirements and preference of its customers.
Sustainability is top of everyone’s list nowadays and saving water is deemed to be a critical option when buying any modern toilet. VitrA has a proven track record in this direction and has created the Blue Life program to embrace its commitment to Eco enhancement which aims to cut water use without sacrificing performance. This commitment is refined further with its stance on using cutting-edge technology, new materials and production techniques.